How brands should meet customers in their new (virtual) reality
30-second summary: Virtual experiences like test drives, makeup tutorials, and open houses have become essential as shoppers move their business online. The same digital assets for virtual test-runs...
View ArticleB2B lead generation using Instagram Stories: Six tips with examples
30-second summary: For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more...
View ArticlePinterest SEO guide: Eight tips for search-friendly pins
30-second summary: Every pin has the potential to be discovered by thousands of users creating a chain reaction of activity. Google loves Pinterest and places its pages on the top positions, including...
View ArticleFive ways to use machine learning in digital marketing
30-second summary: According to Gartner, 30% of companies were already using machine learning in at least one part of their sales process in 2020. Apparently, if you want to improve your digital...
View ArticleSEO in 2021: What your organization’s executives and senior leaders must know
30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any...
View ArticleClubhouse: popular kids’ hangout or a true asset for brands’ community building?
30-second summary: Find out how Clubhouse differentiates itself within the sea of social media apps Clubhouse has turned its voice-only design from a potential constraint into its key strength Users...
View ArticleWhy killing your content marketing makes the most sense
30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels...
View ArticleThe future of gaming and streaming: a networking and SEO arsenal
30-second summary: As the world starts to return to normalcy, the gaming and live streaming industry need SEO, social networking, and online marketing for continued growth I spoke with industry...
View ArticleSocial media marketing: four keys to boost lead generation and sales
30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performance There is a relation between brand perception, social listening, customer service, and...
View ArticleHow to safeguard your privacy while building your digital business
30-second summary: The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is possible to create an anonymous digital entity while...
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