How brands should meet customers in their new (virtual) reality
30-second summary: Virtual experiences like test drives, makeup tutorials, and open houses have become essential as shoppers move their business online. The same digital assets for virtual test-runs...
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B2B lead generation using Instagram Stories: Six tips with examples
30-second summary: For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more...
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Pinterest SEO guide: Eight tips for search-friendly pins
30-second summary: Every pin has the potential to be discovered by thousands of users creating a chain reaction of activity. Google loves Pinterest and places its pages on the top positions, including...
View ArticleFive ways to use machine learning in digital marketing
30-second summary: According to Gartner, 30% of companies were already using machine learning in at least one part of their sales process in 2020. Apparently, if you want to improve your digital...
View ArticleSEO in 2021: What your organization’s executives and senior leaders must know
30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any...
View ArticleClubhouse: popular kids’ hangout or a true asset for brands’ community building?
30-second summary: Find out how Clubhouse differentiates itself within the sea of social media apps Clubhouse has turned its voice-only design from a potential constraint into its key strength Users...
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Why killing your content marketing makes the most sense
30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels...
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The future of gaming and streaming: a networking and SEO arsenal
30-second summary: As the world starts to return to normalcy, the gaming and live streaming industry need SEO, social networking, and online marketing for continued growth I spoke with industry...
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Social media marketing: four keys to boost lead generation and sales
30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performance There is a relation between brand perception, social listening, customer service, and...
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How to safeguard your privacy while building your digital business
30-second summary: The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is possible to create an anonymous digital entity while...
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