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How SMBs can effectively manage their online reputation on a shoestring budget
Managing an online reputation is a 21st-century business responsibility that simply cannot be ignored, or even placed on the backburner for any amount of time. The online world of consumerism runs...
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Google Sandbox: Is it still affecting new sites in 2019?
Google Sandbox is a commonly believed filter that’s used by Google to prevent new websites from ranking high in Google’s Search Engine Results Pages (SERPs). It’s believed that Google uses this filter...
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How to master LinkedIn’s algorithm to boost engagement
LinkedIn can be a very engaging channel, especially for B2B brands. Here’s everything you need to know about the recent changes in the algorithm and how to create engaging content. LinkedIn has turned...
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Video marketing tips and tools to boost your traffic
The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this...
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Boolean search for social media monitoring: What to track, how to track, and why
If you have any experience with social media monitoring platforms, you know that getting precise results may be tricky at times: Apps can show a lot of noise for brands with common names or, quite the...
View ArticleFour ways to use marketing feedback loop to optimize SEO efforts
This is a marketing strategy that may change everything you know about content marketing and SEO. The customer feedback loop is an effective way to improve your offerings to your customers and modify...
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Seven SEO tips for image link building to generate more traffic
A picture is worth a thousand words. If we talk about digital marketing, a strategically used picture could be worth a thousand links. Links play a pivotal role in the success of your digital marketing...
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Top four social listening tools for 2020 and why they’re great
Every business wants as much customer feedback as possible. That’s why we obsessively measure NPS (which barely has any statistical validity) and run surveys (which, in addition to being biased by...
View ArticleDifferent ways voice search is affecting your brand
We live in a world where a large number of people like to engage with their favorite brands online, and business owners are understanding that now. Today, a chunk of people find new products online and...
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Pre-made calendar with over 300 holidays to help plan editorial content
A carefully planned content marketing strategy contains several key ingredients including an understanding of who you’re creating content for (e.g., your persona or personas), how your content will...
View ArticleHootsuite social trends report for 2020
Hootsuite, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune 1000, today released its ‘Social Media Trends 2020‘ report. The...
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Four powerful tools to optimize your social media conversions
I think you’ll agree with us when we say, “It’s really hard to get conversions from social media channels.” Hours of creation and curation later, all we get are a few likes or just basic inquiries. But...
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Social learning: How to optimize your Facebook PPC campaign
For many of us, social media is a mysterious and ever-changing corner of the internet. Networks rise and fall at rapid rates, but one always seems to stay at the forefront of our minds. It’s clear that...
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Five social media trends that are shaping 2020
Every year the social media marketing community turns into fortune tellers — we collectively try to predict what trends, features, and innovations will take place in the upcoming year. Of course,...
View ArticleThe email marketing landscape 2019 and way ahead for 2020
Email marketing has always been one of the top ways when it comes to reaching out to a targeted set of audiences for product marketing. One of the best drivers behind email marketing being a major...
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How lead nurturing can help maximize your digital sales
30-second summary: According to response audit’s research, most companies throw away business by failing to respond to leads properly. There are several benefits that lead nurturing can bring to your...
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Social media insights in a time of social distancing: The relationship...
30-second summary: A brand awareness campaign that includes paid search can result in more organic search traffic with an increase in branded search terms. With a large number of the world’s...
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Why content campaigns need to be surprising to earn top-tier press
30-second summary: Every successful content campaign understands its audience and knows their pulse. How do you know whether your content campaign is worthy of being viral? Fractl’s first in-depth...
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Why these three content types are winning quarantine season
30-second summary: In-home media consumption during the quarantine of March 2020, worldwide, shows that 35% are reading more books/listening to more audiobooks, and 44% are spending more time on...
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Five ways to get more product exposure with high powered influencers
30-second summary: With marketers and brands alike losing trust in traditional advertising, alternative promotional channels need to be used and the numbers stack up in favour of influencer marketing...
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