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How Twitter is contributing to support masses during the Coronavirus outbreak
30-second summary: When it’s about spreading information, social media platforms are the biggest medium. As search and social giants are providing special measures, this article takes a look at what...
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How the global lockdown is changing user behavior and digital consumption
30-second summary: Social media apps, online games, streaming content, and other digital media content together have managed to take away the maximum share for the time users are spending in the...
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Online reputation management: Seven steps to success
30-second summary: Apparently, it’s crucial to track your reputation in order to prevent PR crises. Moreover, monitoring your reputation enables you to discover valuable customer insights. Founder and...
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How to create social media content that builds your brand
30-second summary: Now is the time to connect your audience to show who your brand is and why you’re valuable to them, through the power of social media content. Gone are the days of posting “just to...
View ArticleChaotic communication: COVID-19 is rewriting our cultural rules of connection
30-second summary: Quarantine and the COVID-19 crisis have totally rewritten our cultural rules of communication. But the frantic ways we’re corresponding now will likely shift the way we connect long...
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Hottest user-centric video advertising trends of 2020: CTV, vertical, and...
30-second summary: Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming shows and playing video games. Advertisers are...
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How to plan your social media strategy for any business
30-second summary: The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms to make your brand talk of the town? A...
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Four strategies to maintain your social media activity during a crisis
30-second summary: It’s important to stay engaged with our audience during the crisis, and there’s a lot we can do to accomplish that. Low budgets, limited workforce, and lesser bandwidth for...
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How A/B and multivariate testing can skyrocket your social media conversions
30-second summary: Less than a quarter of marketers are satisfied with the conversion rates they achieve today. A/B and multivariate testing help to put your website’s variables to work, with various...
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Seven brand health metrics and how to measure them
30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted...
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Seven important metrics to measure content marketing ROI
30-second summary: Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue. For most B2B marketers,...
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What will make your brand stand out on LinkedIn in 2020?
30-second summary: Brands and marketers are always on the lookout for platforms, strategies, and ways to grow their presence and business. When platforms like Facebook and Instagram show signs of...
View ArticleHow to optimize for the Instagram algorithm in 2020
30-second summary: Instagram uses an ever-changing, machine learning-powered algorithm to customize and arrange posts in user feeds. Ever since the platform left the chronological feed behind and...
View ArticleTop five tips to use Twitter’s new Voice Tweets feature
30-second summary: Twitter has unveiled a new Voice Tweet feature, an exciting new way for brands to connect with fans and followers by leveraging the power of the human voice. Voice Tweets can add...
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Content marketing fails: How to analyze and improve
30-second summary: Workflow problems can cause a lot of delays in content marketing, use value stream management to figure out the cause. The next common problem is content quality. Use a range of...
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Five content promotion strategies SaaS marketers should implement today
30-second summary: Having a promotion plan is a key component of a successful content marketing strategy. There’s more to effective promotion than just sharing articles on social media. Your promotion...
View ArticleHow to drive digital innovation necessary during the pandemic
30-second summary: COVID-19 has kept consumers in their homes, which has led to significant spikes in internet use and companies scrambling to digitize in order to meet customers where they are. The...
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What you must know about TikTok for business
30-second summary: The majority of TikTok users are under the age of 29. So, TikTok is the perfect place if you want to reach Millenials and Gen Zers. TikTok allows users to create short videos with...
View ArticleCreating viral content: Is it possible to harness viral trends?
30-second summary: STEPPS model singles out social currency, triggers, emotional value, public popularity, practical value, and background stories as common points between viral content. People’s...
View ArticleTop 15 Chrome extensions for social media marketers
30-second summary: When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. As a digital marketer, you have to keep track of so...
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