Post-COVID-19 strategy to restore your social media reputation
30-second summary: Trends suggest that about 25% of businesses paused their marketing and advertising on social media during the first six months of 2020. Facebook reports that 89% of advertisers...
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Why dark mode web designs are gaining popularity
30-second summary: The popularity of dark mode web design and its adoption by leading tech giants. How coders and web developers became influencers for this change. The impact of dark mode web design...
View ArticleHow to navigate social media marketing trends
30-second summary: Even if you have a small marketing budget, you can still compete with bigger competitors. To navigate social media well, you must hone your social listening and online investigation...
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How to create a consistent omnichannel customer experience
30-second summary: Customers today have high standards when it comes to their online shopping experiences, so you can’t afford to be lax with your operation. Before you do anything else, you should...
View ArticleHow 5G will pave the way for mobile app innovation
30-second summary: Consumers’ and app developers’ wish came true in part when the White House announced the DoD will “relinquish 100MHz of 3.5GHz spectrum for commercial use, a process that will...
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Internal communication plan: How SMB marketing teams can achieve growth
30-second summary: With remote work and the peak season coming in, creating an internal communication plan has become a massive priority for upper management to facilitate great teamwork. How can...
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Harness the power of integrated CRO and social media
30-second summary: Promote brand awareness if you want customers to know you exist. Collect social reviews and testimonials like you’re collecting candy. User-generated content builds authenticity...
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Top six reasons you should caption your social media video content
30-second summary: Video marketing is more than a trend; it’s a must. But most companies are leaving out a key ingredient to ensure customers engage with their videos: captions and subtitles....
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How social media influence 71% consumer buying decisions
30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by social media...
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Five quick SEO wins to give your website a boost in search
30-second summary: There are SEO tactics you can apply even without significant expertise. These tactics even the playing field a bit for those who can’t hire a huge team or outsource to an agency....
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Simple guide to creating an expert roundup post that drives website traffic
30-second summary: Roundup posts are pieces of content in which a list of selected experts give their insights on the same topic, in short descriptions that include their opinions, predictions, or...
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Social media techniques to integrate into your digital PR strategy
30-second summary: Social media can provide a personable avenue for starting a connection. Keeping connections on social media and emails consistent allows for a solid flow through the construction of...
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Crowd marketing: A link building method that only 2% use to rank higher on...
30-second summary: Link building still plays a prominent role in SERP ranking, even in 2020. Crowd marketing is a technique that is based on building backlinks on forums and communities. Most people...
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Seven smart ways to upgrade your ecommerce content marketing strategy
30-second summary: A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress. Use content formats that boost audience...
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How C-suite derives business value from social media: Q&A with Hootsuite’s VP...
30-second summary: The pandemic drove people inside their homes and onto social media like never before. Hootsuite has closely been monitoring the changing behaviors of consumers online since the...
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How questionnaires can help you evolve your product or business
30-second summary: Customers are at the heart of brand success and customer feedback is a leading resource that you should never take for granted. While it is true that there is a lot of useful...
View ArticleNeed to step up your social media marketing? Follow this recipe
30-second summary: Brands face increasing challenges to capture audiences’ attention with paid posts as users learn to scroll past sponsored content. Advertising spending has dropped during the...
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Social media analytics 101: The data that matters most
30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so...
View ArticleWhat a chaotic digital media landscape means for advertisers as 2020 ends
30-second summary: Between the election, a pandemic, protests against racial injustice, and an unusual holiday season, brands face no shortage of challenges communicating their messages. Media buyers...
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Five strategies to promote your business using LinkedIn Stories
30-second summary: LinkedIn Stories feature allows you to create a video that runs no longer than 20 seconds and host it on your profile. The format will help kickstart conversations and nurture the...
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